Yanaa exists because we were tired of athletes eating like astronauts, and taking themselves too seriously.
Sports nutrition today treats the human body like a machine: ultra-processed, joyless, disconnected from real food and real life. We believe performance, pleasure, and ecology belong together - so we make chef-crafted, savoury food for athletes: cooked in Provence, rooted in science, and made to keep humans feeling human.
Now we’re looking for someone who wants to help shape how the world sees Yanaa - with beauty, humour, and an unmistakable spirit.
The Role
We’re hiring a Content Lead & Social Media Manager who can both define and create Yanaa’s visual and narrative world.
You’re someone who makes beautiful content - and also knows the power of a perfectly timed joke, a playful detail, a human moment. Someone who can sit comfortably between artistic director and hands-on maker: imagining the story, then picking up the camera and making it real, then sharing it in a way that makes people want to join in.
This role lives at the intersection of:
- Film & photography
- Brand aesthetics & storytelling
- Graphic design
- Community & culture-building
- Early-stage marketing strategy
You’ll work closely with the founders and have significant creative autonomy. Your work won’t just support the brand - it will define it.
What You’ll Do
1) Visual & Narrative Creation (Core of the Role)
- Conceive, shoot, and edit high-level photo, video, and audio (documentary, editorial, campaign, social).
- Develop and evolve Yanaa’s visual language across platforms.
- Translate contrasting themes (gastronomy × sport × ecology × pleasure) into strong, distinctive imagery.
- Lead shoots end-to-end: from concept → pre-production → capture → post → publish.
- Make content that feels intentional, authored, and unmistakably Yanaa - with room for joy, weirdness, and warmth.
This is not about chasing trends or posting for the sake of posting. It’s about distinctiveness, coherence, craft, and impact.
2) Campaigns, Ideas & Creative Thinking
- Propose and develop original campaign ideas: launches, collaborations, events, stories.
- Work with the founders to move ideas from intuition → concept → execution.
- Think beyond “content”: films, series, experiences, cultural moments, collaborations.
3) Community & Culture
- Grow and nurture Yanaa’s community of athletes, creatives, and food lovers.
- Manage Yanaa’s online presence and engage thoughtfully: DMs, comments, conversations, partnerships.
- Build relationships with followers, customers, and athletes - with personality and sincerity (not corporate tone).
- Help create IRL moments: tastings, runs, dinners, gatherings, pop-ups, shoots.
- Be a human bridge between the brand and its audience — bringing people in, making them feel part of something.
4) Production & Project Ownership
- Define clear intentions before shoots: purpose, format, mood, constraints.
- Handle production logistics: locations, equipment, people, schedules.
- Shoot stills, video, and audio in a variety of styles and formats (with freelancer support when needed).
- Edit raw footage (with freelancer support when needed).
- Graphic design tasks (print, banners, and general creative)
- Own projects end-to-end with autonomy, momentum, and accountability.
5) Startup Life (Yes, Really)
- Support where needed: events, launches, tastings, last-minute chaos.
- Enjoy the pace and the messiness of building something real.
- Taste testing is, naturally, part of the job. (This is non-negotiable.)
