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About Poppins
Poppins is a new impact-driven tech start up, cofounded by 4 successful entrepreneurs (ex-Too Good To Go, BlablaCar, Worklib) that will be launched in Q4 of 2024.
At Poppins, we dream of a world where sharing is better than owning. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources for the greater good.
Whether it's your spare room, kitchen tools, books, or garden, we believe our urban lives can be more sustainable and enriched when we own less but have more together.
What we're looking for
Are you a creative and strategic marketer passionate about building communities and driving impactful engagement? Poppins is seeking a Marketing Lead to spearhead our marketing efforts and amplify our brand presence. As the Marketing Lead, you'll play a pivotal role in shaping Poppins' marketing strategy, executing innovative campaigns, and fostering authentic connections with our diverse communities.
Responsibilities
You, together with your team, will:
Build a global brand that resonates trust, playfulness and convenience and inspires people to change the way they consume.
Develop and execute comprehensive marketing strategies to increase brand awareness, user acquisition and engagement and drive traffic.
Lead cross-functional collaboration with product, design, and content teams to ensure alignment of marketing initiatives with overall business objectives.
Drive the development of compelling marketing campaigns across various channels, including social media, email, content marketing, and partnerships.
Analyse marketing metrics and user feedback to optimise campaigns, identify growth opportunities, and drive continuous improvement.
Cultivate and maintain relationships with key stakeholders, industry leaders, influencers, and community partners to amplify Poppins' reach and impact.
Stay updated on industry trends, competitive landscape, and best practices to inform marketing strategies and tactics.
