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Your role
Reporting to the Head of Growth and working closely with Sales and Product, you will be responsible for generating qualified demand across our markets and products, from awareness to revenue.
This is a hands-on, strategic role where you’ll build, test, optimize and scale growth levers in a fast-evolving environment.
Key missions
🔥 Demand Generation & Paid Acquisition
Own and optimise lead generation campaigns across paid channels (strong focus on LinkedIn Ads, but not only)
Reduce dependency on LinkedIn by testing and scaling new channels (Google, Paid Social, Outbound, partnerships…)
Manage budget, performance and ROI across markets
⚙️ Conversion & Funnel Optimisation (CRO)
Design and optimise conversion journeys for our different offers
Run A/B tests on landing pages, forms and messaging
Improve lead quality and MQL → SQL conversion rates, working closely with SDRs
🔁 Lead Lifecycle & Nurturing
Contribute to the evolution of our sales-led and product-led funnels
Build and optimize nurturing scenarios (Pardot / Salesforce)
Align marketing and sales on lead scoring, handover and feedback loops
📊 Performance & Analytics
Build dashboards and monitor performance (CAC, CPL, pipeline, revenue impact)
Turn data into insights and recommendations
Drive a test-and-learn growth culture
🧠 Content & Growth Experiments
Drive content production for a full-funnel strategy (with internal & external contributors)
Use AI tools to scale content creation and personalisation
Experiment with Product-Led Growth approaches in collaboration with Product
Key challenges ahead
🌍 International scaling: 4 markets, multiple personas, multiple products —> We want to accelerate especially in the DACH region
🚀 Mid-market scaling: widen the funnel to tier-2 companies → Traction on big corporates to be replicated on lower tier size to increase client volume
🧩 Support the go-to-market of new live training offers (consultative selling)
🤖 Leverage AI tools to scale content creation and product personalization, increasing velocity and efficiency across products
📈 Transition towards more product-led growth where relevant
