Evaneos | Marketing Activation Manager H/F - Paris

💡 Responsible products or services
Long-term contract
Localisation Paris, France
Tourism
Occasional remote authorized
Posted on 07-01-2024

Evaneos

Un avenir plus vert et plus équitable pour les voyages : des expériences extraordinaires créées avec des agences expertes basées dans le monde entier 🌍 🌿

💡 Responsible products or services

The company's mission is to design eco-responsible products and services aligned with the needs of the ecological transformation.

More information
  • Website
  • Company
  • Between 50 and 250 employees
  • Tourism
Impact study

Has had a measurement of its social or environmental impact carried out by a firm external to the structure.

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This structure did not communicate to us the labels or certifications that it was able to obtain.
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L’équipe Product & Growth chez Evaneos 👥


Within the Product & Growth community, our mission in the Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts.

Within our department, you will be part of the CRM & commercial activation team, which accompanies users in our 6 markets (French, Spanish, Italian, German, Swiss, Dutch) from the inspiration phase to their first travel purchase at Evaneos. Its objective is to maximize activity, engagement, and lead conversion metrics.


Your role as Marketing activation manager 📝


🎯 Define the commercial activation plan. Based on your business analysis and our customer behaviors, and in collaboration with the country managers, product, sales, offer, & brand teams, you define at a cross-market level:

  • the targeted customer segments,

  • the commercial activation strategy to grow the business

  • the seasonal action plans on all touchpoints (Site, CRM, Social, Partnerships, Agents community,...)

  • the budget to allocate for each plan

  • the KPIs to measure the efficiency of the action plan

🤝 Monitor the activation plan:

  • Coordinate all involved teams (Offer, Sales, CRM, Social, Acquisition, Brand, B2B, E-merchandising,...).

  • Manage other types of content production (webinars, guides, etc.) internally or externally with freelancers (briefing, controlling timing and deliverables)

  • Animate webinars for our travelers

  • Follow up on the activation results (members acquisition, requests, sales, satisfaction, quality…)

  • Suggestion of action plans to react to precise business issues (destinations/segments)

  • Newsletters: define the plan with our Campaign Manager and proofread the French wording

  • Mentor our e-merchandising & CRM apprentice


Environment de travail 🙌


  • Bureaux récemment rénovés près de Saint-Lazare dans le 9ème

  • Télétravail hebdomadaire et Traveling TT pour travailler plusieurs fois par an dans d'autres pays/régions.

  • Horaires de travail flexibles en accord avec votre équipe

  • Cagnotte voyage pour découvrir les services d'Evaneos

  • Divers groupes de loisirs : musique, jeux de société, yoga, etc.

  • Accès à des salles de sport et cours partiellement pris en charge par Evaneos grâce à notre partenariat avec Gymlib

  • Des événements internes pour se connaître, découvrir et échanger : déjeuners culturels, after-work, séminaires, etc.


Profile

📢 Note : Peut-être ne remplissez-vous pas tous ces critères… alors a minima vous vous retrouvez dans nos valeurs : esprit d’aventure, connexions authentiques, volonté d’impact, et le reste, on en reparle !


Your profile  🗣️


You have:

  • Strong communication skills

  • A minimum of 5 years experience in marketing project management with multi-stakeholder action plans

  • Comme cette job offer, you're fluent in both French & English pour connecter au quotidien avec nos 15 nationalities :)

  • A first experience in a tourism/start-up / scale-up / fast-growing environment is a plus

You are:

  • Very well-organized

  • A real team player with high relational skills

  • Creative, think outside the box, and like to test new mechanisms to engage our members.

  • Data-driven, always challenging your actions based on figures in a test&learn approach