CDD - Head of Loyalty H/F - Paris - Evaneos - 21/04/2023

Evaneos

Un avenir plus vert et plus équitable pour les voyages : des expériences extraordinaires créées avec des agences expertes basées dans le monde entier 🌍 🌿

Website
Company
Between 50 and 250 employees
Tourism

Evaneos did not yet communicate its impact measurement.

The position

Within the Marketing & Strategy department, in direct report with our CMO, you are in charge of building the best customers’ experience after their first booking.
Your objective is to maximize loyalty on all markets by increasing repeat, lifetime value and NPS metrics.

Your main responsibilities will be to :

1. Implement 2023 loyalty actions to increase repeat purchases and deliver the 2023 budget for repeaters.

This includes :

Developing your knowledge of our customers’ behavior (analyses with our Data department user feedback, surveys)
Implementing a relevant and personalized CRM (re)activation plan as well as 360° actions in collaboration with the brand team, the acquisition team and the sales team.

2. Contribute as the business lead into our Loyalty impact team (x functional team with product, tech & data focused on the repeat business objective) in order to deliver the 2025 loyalty plan

Increasing Evaneos added value/perceived value in our customers’ lifecycle
Monitoring & improving our customers satisfaction in collaboration with our Customer Care department
Developing their consideration for Evaneos for their future travels & conversion into bookings

3. Manage hierarchically a loyalty senior project manager who will support you in your missions

At least 7 years working on Customer marketing, Loyalty, CRM problematics or as a consultant
You have demonstrated strong project management skills & transversal leadership skills.
You are comfortable working on large-scale projects involving different professions. You know how to evaluate, sequence, plan, organize and lead to deliver.
You’re familiar with databases, tables and CRM tools
Your strong Data & analytical skills and your test & learn approach enable you to deliver strong results.
You’re results driven & business oriented.
You are a real team player, curious & rigorous.
Fluent French & English
Copywriting skills are a plus
1st experience in start up / scale up / fast growing environment is a plus

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