Entrepreneurship in the territories: is it the right time?
The Growth Lead will be responsible for defining and executing the data-driven strategy to accelerate user acquisition, engagement, and monetization across key European markets.
They will also manage the current growth team (one person in France). This role requires a blend of advanced analytical skills, deep performance marketing expertise, and cross-functional leadership to own the entire customer lifecycle from first impression to long-term subscriber/user.
Core Responsibilities
Strategy & Experimentation (The Growth Engine)
- Develop Growth Strategy: Define the overarching growth roadmap, setting ambitious but achievable KPIs (e.g., CAC, LTV, MRR, Subscription Conversions, Audience Reach) in collaboration with the CMO.
- Experimentation Leadership: Design, execute, and analyze a rigorous A/B testing and experimentation framework across all key touchpoints (website, landing pages, acquisition campaigns, email flows) with a focus on Conversion Rate Optimization (CRO).
- Cross-Functional Alignment: Act as a hub by partnering closely with Product, Editorial, Engineering, and Sales teams to ensure growth initiatives are aligned with product updates, content calendars, and overall business objectives.
Performance Marketing & Acquisition
- Channel Ownership: Own the budget and performance of paid and organic acquisition channels, including Paid Search (SEM), Paid Social (Meta, LinkedIn, TikTok), SEO, Email Marketing, and Affiliates across Europe.
- Localization & Scaling: Collaborate with local European teams to tailor campaigns, messaging, and creative assets for regional nuances, ensuring compliance with local data privacy laws (e.g., GDPR).
- ROI Optimization: Continuously monitor and optimize performance marketing campaigns to maintain a low Customer Acquisition Cost (CAC) while scaling Customer Lifetime Value (LTV).
Growth team management
- Team leadership: Build a clear vision to engage the team in, make sure it’s aligned with Contexte’s mission & the overall marketing machine.
- Team guidance: Make sure that the team is collecting and delivering relevant feedback to all parties involved in their work, build a clear training plan to ensure their skillset growth, be a presence that establishes trust and a high performance environment in the team
- Team enablement: Help your team engage with a healthy level of autonomy & entrepreneurship, building a clear framework so that they can experiment and engage in relevant endeavors on their own.
Data Analysis & Insights
- Advanced Reporting: Utilize advanced analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, SQL) and data visualization platforms to deeply analyze user behavior, campaign performance, and funnel drop-offs.
- Actionable Insights: Translate complex data sets into clear, actionable insights and present performance updates and strategic recommendations to senior leadership.
- Attribution Modeling: Take the lead on improving marketing attribution modeling to accurately measure the contribution of each channel and investment decision.
