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As the Marketing Manager for RockCorps France, you will unleash the power of music and tap into the limitless potential of volunteers. Your proven track record in marketing demonstrates your ability to navigate challenges and deliver success in high pressure situations. Now is your chance to join our team and lead the marketing and communication of RockCorps France towards a future where the worlds of music, community and social impact converge.
You have significant experience marketing and communication. You’re confident meeting new people from diverse backgrounds and building trust and rapport. You can manage aggressive timelines. You love thinking both creatively and strategically to solve problems and design smart solutions. You believe in the power of business to do good. You have a global mindset and are inclusive in all you do. You are a dynamic and visionary leader with a passion for creating positive change and empowering people.
……If this is you, we would love to chat
You should be curious about and reading anything you can on:
● Marketing and communication
● Digital and social media
● Culture and Music
● Brand partnerships within the pro-social space
● Marketing and tech that is good for humanity and the bottom-line
● Music for social change
● Performance marketing
About Us:
RockCorps is a pro-social marketing and entertainment company.
We use music and culture to inspire action - providing the tools and opportunities for people to volunteer and get involved in their community.
One person, one show, one city at a time – we are moving a generation to change the world.
Our core platform focuses on ‘Give, Get Given’ or ‘Tu Donnes, Tu Recois’. We produce concerts – the only way to get a ticket is to earn one by working at a 4 hour volunteer project in your local community.
To date, over 190,000 volunteers have attended more than 50 RockCorps concerts. Volunteers have done over 750,000 hours of work for more than 2,700 global charities and non-profits. Artists have included Rihanna, Lady Gaga, David Guetta, Pharrell, Kanye, Snoop Dogg, Maroon 5, A$AP Rocky, Ellie Goulding, Nas and Macklemore.
We partner with brands across the world to make this platform happen. Tailored to meet our brand partner’s commercial objectives, RockCorps is proven to help fundamentally change the way people think, feel and act towards a brand.
The Role:
In 2025, RockCorps will return to France for a second edition with our brand sponsor. RockCorps will engage 15,000 volunteers primarily in Paris and across 7 additional regions in 200 volunteer community projects.
These community projects culminate with a huge concert at the Accor Arena, Paris in early July 2025. The only people attending will be those that did the volunteer work.
RockCorps is now adding to its core management team for this project.
As a Marketing Manager, your job will be to fill the Accor Arena with 15,000 people who have volunteered four hours at a RockCorps community event.
Reporting to the Director of Operations and working closely alongside the leadership team, you will be responsible for overseeing the marketing and communications function of the RockCorps program across France. You will recruit to the RockCorps website, at least 25,000 registrations of interest.
Key Responsibilities:
● Marketing and communications strategy development
● Lead the planning and delivering all marketing activity and the multi-channel recruitment campaign
● Responsible for the RockCorps France marketing and communications budget in coordination with the Director of Operations
● Liaising and managing the relationship with the brand partner marketing and communications team in coordination with the Director of Operations
● Development of overall creative campaign, including brand guidelines and production of all creative and branded assets
● Media campaign planning and execution
● Social media campaigns
● Main point of contact with our partners’ media agencies, playing an influential role in directing their media spend
● Website build, delivery and updates
● If necessary, sourcing and managing agencies - media, creative, digital, production
● Assisting with execution of community and reward concert events
● Own the RockCorps France brand and cross-channel KPIs and determine the success of channels
● Have an understanding of performance marketing, keeping track of the day-to-day paid media activity such as bidding, ad copy testing, quality scores, CPA and conduct daily/weekly/monthly optimisations
● Measuring and reporting on marketing activity on weekly basis
● Recruit and manage the Marketing team (3 to 4 people)
