Les 25 meilleures formations RSE : notre sélection
Your Team at Evaneos 👥
Within the Customer & Brand community, your mission is to enhance the business impact of a specific digital customer segment/category of products.
In 2025, your focus will be establishing the Family segment as a standout success and positioning Evaneos as the leading brand for responsible and discovery family travel. In subsequent years, you will expand your scope to high-potential categories, driving their growth.
This role involves close collaboration with the Product, Supply, Sales, and Marketing teams.
Your Role as a Category Project Manager 📝
As a Category Project Manager, you will be responsible for:
Developing the business and optimizing the digital customer experience for this category/segment
Defining strategy & marketing mix for this category/segment
Monitoring an action plan while coordinating cross-functional initiatives
Your role will combine strategic planning and hands-on execution to maximize the potential of this key customer segment:
🎯 Analysis, Strategy & Action Plans
Conduct in-depth analyses of segment performance, market trends, and competition to provide strategic recommendations.
Serve as the primary expert on customer insights for the target segment, gathering and sharing key findings.
Define strategies and action plans to achieve business objectives for the segment.
🤝 Coordination & Collaboration
Effectively coordinate actions with various internal teams (Sales, Marketing, Product, Customer Support, etc.).
Actively collaborate with an Impact Team (cross-functional team involving Product, Tech, Data, etc.) to ensure the successful deployment of product initiatives tailored to this customer segment (e.g., adapting the onsite experience).
📊 Monitoring, Supervision & Reporting
Monitor performance of the segment, raise alerts in case of deviations or major opportunities
Track the progress of the action plan, ensuring alignment with strategic goals and smooth execution.
🎓 Support for Agency Network Training: Support the teams responsible for developing the performance of our local agencies in improving sales performance for the segment, collaboration in the roll-out of dedicated training by providing input, refining content, and helping in the execution
🤝 Partnerships & Opportunities
Manage and coordinate specific partnerships for the segment
Identify and source new partnership opportunities to generate business growth or enhance brand visibility
🔍 Market Analysis & Development: Conduct market analysis to explore potential new verticals and prepare strategic opportunities.
Work environment 🙌
Recently remodeled office close to Saint-Lazare, with beautiful spaces enabling interaction with all colleagues.
Travel budget to discover Evaneos services
Weekly teleworking & traveling TT to work several times a year in other countries/regions.
Flexible working hours in agreement with your team
Various leisure groups: music, board games, yoga, etc.
Access to gyms and classes partially covered by Evaneos thanks to our partnership with Gymlib
Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work, seminars, etc.
