Roles and missions of the Art Director
The Art Director (AD) is a key person in the content creation industry. The main responsibilities and tasks of an AD include:
Creating project concepts for advertising campaigns, posters or products.
Providing clear guidelines to artists and designers as to how the project is to be carried out.
Advise and direct designers and artists on the best ways to achieve the objectives set for the project.
Develop and implement design plans and aesthetics.
Ensure adherence to deadlines and budgets while maintaining satisfactory quality.
Supervise, monitor and provide technical assistance to artists, designers and other team members.
Work closely with other departments and clients to ensure that guidelines are respected.
Keep up to date with market trends and new technologies.
Provide advice and suggestions on marketing and design strategy.
Produce professional presentations and briefing documents for team and clients.
An Art Director (AD) is an essential member of any content creation team. They provide the artistic vision and lead the team to achieve established aesthetic and creative goals. An AD will work closely with other departments involved in a project, as well as with clients, to ensure that guidelines are followed and adhered to. The AD must be able to keep control of deadlines and budgets, while maintaining satisfactory quality, and must keep abreast of the latest market trends and new technologies.
Salary and career development of an AD / Art Director
An Art Director usually works in a company's marketing or communications department. He/she is responsible for supervising and directing design and graphic design projects, providing creative services to promote the company's products and services. ADs/Artistic Directors may work in advertising companies, graphic design firms, publishing houses and digital media. They are responsible for creating innovative strategies to promote the company's products and services. DA/Artistic Director salaries in France vary considerably according to experience and level of responsibility. Here's a list of gross annual salary evolutions in France according to years of experience:
0 to 2 years: Between €25,000 and €30,000
2 to 5 years: between €30,000 and €35,000
5 to 10 years: between €40,000 and €45,000
10 to 15 years: between €45,000 and €55,000
Over 15 years: Between €55,000 and €65,000
For ADs/Artistic Directors looking to develop their careers, the professions that are possible to achieve are :
Artistic Director
Creative Director
Copywriter
Multimedia project manager
Digital marketing manager
