Roles and tasks of the merchandising manager
The merchandising manager plays a key role in the company, ensuring that marketing and sales operations run smoothly. The main tasks include
Analysing product and brand performance to identify trends and develop effective marketing and sales strategies;
Organising the merchandising of products, whether in-store or online, and defining the correct layout of products to optimise their visibility and appeal;
Develop marketing action plans and commercial documents to promote products and/or brands;
Analyse market results and trends to create customised presentation plans to maximise sales;
Manage close relationships with suppliers and customers to source new products and improve sales effectiveness;
Coordinate product inventory, packaging and shipping with suppliers and customers;
Manage budgets and expenses to ensure product profitability;
Provide frequent reporting and analysis of product and brand performance;
Participate in trade shows to promote products and brands;
Manage stocks and ensure that there are always products available to meet customers' needs.
Merchandising manager's salary and career development
A merchandising manager's salary can be very attractive. Here is a list of gross annual salary trends in France for merchandising managers, broken down by years of experience:
0 to 2 years: between €25,000 and €40,000 per year
2 to 5 years: between €45,000 and €60,000 per year
5 to 10 years: Between €60,000 and €80,000 per year
10 to 15 years: between €80,000 and €120,000 per year
Over 15 years: Between €120,000 and €150,000 per year
In addition to salary, merchandising managers can also enjoy additional benefits in their position. There are also a number of career development opportunities for merchandising managers, including
Sales director
Purchasing manager
Logistics Director
Strategy and planning director
Sales Director
