Entrepreneurship in the territories: is it the right time?
Wecandoo est une startup sociale engagée pour la mise en avant de l’Artisanat et des savoir-faire manuels.
Avec son collectif d’Artisans, Wecandoo permet au grand public de pousser les portes d’un atelier d’Artisan, de s’initier à un savoir-faire et de fabriquer un objet unique à ses côtés.
Fabriquer un meuble en bois, un couteau, un sac à main ou encore des saucisses ou du pain… Plus de 3500 ateliers sont proposés dans la France entière avec les meilleurs Artisans de chaque territoire.
Wecandoo s’adresse à deux marchés porteurs :
Les particuliers : Que vous soyez à la recherche d’un atelier convivial entre amis, d’un cadeau pour vos proches ou simplement curieux de découvrir un savoir-faire avec un(e) passionné(e), Wecandoo propose des ateliers de 1h30 à plusieurs jours dans un format de partage intimiste. Toutes les ateliers ont été pensés et co-créées avec les artisans et la réservation se fait en quelques clics.
Les entreprises : Parce que les salariés ont de plus en plus besoin de sens, de rencontres et de convivialité, Wecandoo propose des solutions où les valeurs du manuel reprennent tout leur sens :
Les évènements (team-building, séminaires, avantages salariés…etc.) qui offrent aux entreprises des moments de cohésion et de bien-être auprès de leurs équipes grâce à des activités manuelles et porteuses de sens
Les cartes cadeaux et coffrets cadeaux qui feront plaisir aux salariés d’une entreprise et offrent également aux marques, enseignes et entreprises de véritables solutions de fidélisation de leurs clients et de promotion et stimulation des ventes.
Aujourd’hui, Wecandoo, c’est une quarantaine de personnes engagées pour faire rayonner l’Artisanat et permettre à chacun de se reconnecter aux personnes qui produisent !
Directly reporting to the CEO and Head of International, Edouard, your objective is to kickstart our activity in new countries (starting with the UK) and build the machine that will enable the country to run “by itself”. Once the country launched, you handover the responsibility to the Country Manager and the different departments.
Through a very entrepreneurial approach, you will be responsible for exploring and launching Wecandoo’s commercial activity in the UK, Spain, Germany, Italy and Portugal.
The Country Launcher works as an accelerator of Internationalization and deploys the launching strategy through various missions and geography : recruitment and training, business development, market study, Process development, cultural change, partnerships.
This missions are multifold :
Create a stellar team
- Recruitment of the country manager and his/her team. Sourcing/Recruitment of the local communication & PR resource (whether via agency or staff recruitment).
- Intensive training of the Country Manager for 2/3 months in order to make him/her fully autonomous (field trainings but also theoretical trainings).
Understand the market
- Market study : what city and areas to target, the competitive landscape, cultural and consumer habits, number of potential artisans/customers. Your responsibility is to create actionable resources to help the rest of the team to easily understand the local market.
- You get in touch with other companies that opened their business there in order to grasp some best practices, tips and tricks (RETEX).
Build the right product for the artisans and the customers
- Make sure the current workshop collection fits with the taste of the local market (price, length, techniques..). If needed, adapt our content strategy to fit with these requirements (written and media).
- Present our solution to a large panel of artisans to better understand if our services fit their needs and how we can adapt if needed.
- Overall, your job is to present our solution to a variety of actors to gather their feedback and sharpen our product market/fit for the artisans and customers.
Build the perfect artisan’s acquisition machine
- Refine and adapt our current sales strategy with craftsmen to the local market (sales argument, prefered channels of contact, pace, nature of interaction, brochure, inbound sales…).
- Build the right strategy (omnichannel if needed : artisan referral, partnership, inbound sales via content creation etc.).
- Hand in hand with the country manager, launch and test the artisan acquisition’s strategy by getting in touch with at least 20 artisans
Kickstart with the local team, learn, analyze and iterate
- Participation into the launch strategy and build the local kick-off roadmaps derivated from the playbook (KPI, Business Plan, Budget)
- Analytics : ensure the monitoring of the country’s results and derive continual learnings for improvements.
- Hand in hand with the head of international, you check the validity of our hypothesis thanks to your field expertise.
Make Wecandoo a true international start-up
- Participation in the cultural and linguistic evolution of Wecandoo helping us become a true international start up.
- Coordinate all the required departments (Product, Marketing, Artisan Relation, Opérations) for the pre-launch phase and make sure the run is smooth in the first months of activity. Keep the deadlines in order and rearrange priorities.
- Work with HQ teams to improve our tools/process/routines and make sure the run is smooth between teams in different countries and HQ. This also includes creating the right meeting with the right content at the right pace.
Partnerships / Intelligence and opportunity
- Create relevant partnerships with actors from our industry (experience, tourism, craftsmanship, event agencies, press etc.).
- Identify and build the first partnerships to support our various needs : artisans’ acquisition, digital customer acquisition, brand and visibility, distribution, artisans’ community.
