Marketing Manager - Paris

💡 Responsible products or services
Short-term contract
Localisation Paris, France
Marketing / Communication
Occasional remote authorized
55000 - 59000€ gross (Annual)
7 yrs of exp.
Posted on 10-09-2024
Start : October 2024
> End : August 2025

RockCorps

Par la musique et la culture, nous inspirons l'engagement citoyen chez les jeunes. "Tu Donnes, Tu Reçois" : donnez 4 heures et recevez un billet pour le concert le plus cool de l'année !

💡 Responsible products or services

The company's mission is to design eco-responsible products and services aligned with the needs of the ecological transformation.

More information
  • Website
  • Company
  • Between 50 and 250 employees
  • Marketing / Communication
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As the Marketing Manager for RockCorps France, you will unleash the power of music and tap into the limitless potential of volunteers. Your proven track record in marketing demonstrates your ability to navigate challenges and deliver success in high pressure situations. Now is your chance to join our team and lead the marketing and communication of RockCorps France towards a future where the worlds of music, community and social impact converge.

You have significant experience marketing and communication. You’re confident meeting new people from diverse backgrounds and building trust and rapport. You can manage aggressive timelines. You love thinking both creatively and strategically to solve problems and design smart solutions. You believe in the power of business to do good. You have a global mindset and are inclusive in all you do. You are a dynamic and visionary leader with a passion for creating positive change and empowering people.

……If this is you, we would love to chat

You should be curious about and reading anything you can on:

Marketing and communication

Digital and social media

Culture and Music

Brand partnerships within the pro-social space

Marketing and tech that is good for humanity and the bottom-line

Music for social change

Performance marketing

About Us:

RockCorps is a pro-social marketing and entertainment company.

​We use music and culture to inspire action - providing the tools and opportunities for people to volunteer and get involved in their community.

One person, one show, one city at a time – we are moving a generation to change the world.

Our core platform focuses on ‘Give, Get Given’ or ‘Tu Donnes, Tu Recois’. We produce concerts – the only way to get a ticket is to earn one by working at a 4 hour volunteer project in your local community.

To date, over 190,000 volunteers have attended more than 50 RockCorps concerts. Volunteers have done over 750,000 hours of work for more than 2,700 global charities and non-profits. Artists have included Rihanna, Lady Gaga, David Guetta, Pharrell, Kanye, Snoop Dogg, Maroon 5, A$AP Rocky, Ellie Goulding, Nas and Macklemore.

We partner with brands across the world to make this platform happen. Tailored to meet our brand partner’s commercial objectives, RockCorps is proven to help fundamentally change the way people think, feel and act towards a brand.

The Role:

In 2025, RockCorps will return to France for a second edition with our brand sponsor. RockCorps will engage 15,000 volunteers primarily in Paris and across 7 additional regions in 200 volunteer community projects.

These community projects culminate with a huge concert at the Accor Arena, Paris in early July 2025. The only people attending will be those that did the volunteer work.

RockCorps is now adding to its core management team for this project.

As a Marketing Manager, your job will be to fill the Accor Arena with 15,000 people who have volunteered four hours at a RockCorps community event.

Reporting to the Director of Operations and working closely alongside the leadership team, you will be responsible for overseeing the marketing and communications function of the RockCorps program across France. You will recruit to the RockCorps website, at least 25,000 registrations of interest.

Key Responsibilities:

● Marketing and communications strategy development

● Lead the planning and delivering all marketing activity and the multi-channel recruitment campaign

● Responsible for the RockCorps France marketing and communications budget in coordination with the Director of Operations

● Liaising and managing the relationship with the brand partner marketing and communications team in coordination with the Director of Operations

● Development of overall creative campaign, including brand guidelines and production of all creative and branded assets

● Media campaign planning and execution

● Social media campaigns

● Main point of contact with our partners’ media agencies, playing an influential role in directing their media spend

● Website build, delivery and updates

● If necessary, sourcing and managing agencies - media, creative, digital, production

● Assisting with execution of community and reward concert events

● Own the RockCorps France brand and cross-channel KPIs and determine the success of channels

● Have an understanding of performance marketing, keeping track of the day-to-day paid media activity such as bidding, ad copy testing, quality scores, CPA and conduct daily/weekly/monthly optimisations

● Measuring and reporting on marketing activity on weekly basis

● Recruit and manage the Marketing team (3 to 4 people)

Profile

Skills & Experience

● At least 7 to 10 years experience in marketing and communications

● Brand partner management experience / relationship management

● Agency experience a plus

● Project management ninja

● Previous experience in team management required

● Proven track record of developing and deploying successful multi-channel communication campaigns for brands

● Performance Marketing - expert and curious in using Google and Facebook Marketing products - YouTube, Google Display Network, Google Ads, Instagram, TikTok advertising

● An understanding of issues currently faced by young people in France today with a passion for social change

● A strong understanding of current industry trends in marketing and advertising and comms techniques, with particular experience using channels that reach 16 - 35-year-olds

● SEO Optimisation

● Experience in CRM, specifically Hubspot experience (direct or in-direct)

● Confident in providing regular reports and analysis to share with the senior management team and partners.

● Fluency in Microsoft Office with some fluency in design and editing related software desirable

● Strong attention to detail, organizational skills and ability to multi-task

● Excellent interpersonal, written and communication skills

● Strong ability to work independently and as a member of a team

● Possess resilience and able to manage multiple tasks, under deadlines

● Have a love of music and sense of humor

Must be based in Paris and fluent in both French and English.

We work globally, with headquarters based in London so a stable, high-speed internet connection is a must.

Diversity. Inclusion. Belonging. Respect. Our values. These are the principles we use to build our team. We have an international, multicultural following and it’s essential that we reflect that within our team and culture.