Regional Commercial APAC - Singapore

💡 Transition partners
Long-term contract
Localisation Singapore, Singapore
Full remote
Posted on 07-08-2024


Leader in supply chain sustainability. We work with local communities to develop regenerative agriculture, agroforestry, forest conservation and landscape restoration projects worldwide.

💡 Transition partners

The mission of this structure is to help companies and citizens improve their environmental and social impact. For example, CSR consulting, training, raising awareness of transition issues, media, etc.

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  • Website
  • Company
  • Between 50 and 250 employees
  • Agriculture
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Regional Commercial Asia Pacific

Based in Singapore

Full time position, Local contract

Starting date : ASAP 2024


PUR is a global leader in supply chain sustainability. We develop socio-environmental projects within the supply chains of our Corporate Partners. Through the economic and social empowerment of local communities and the introduction of sustainable development initiatives at the agricultural level, PUR seeks to address climate change, while regenerating and preserving the ecosystems upon which these supply chains depend. Many of PUR's projects fall within the categories of insetting, regenerative agriculture, agroforestry, forest conservation and landscape restoration. PUR is a B Corp Company which employs over 190 people and a presence in 10 countries.

PUR is recruiting a Regional Commercial Asia Pacific.

To develop its impact, PUR is looking for a Regional Commercial Manager in a fast-paced scale-up environment with a passion for positive impact and ecosystem regeneration.

The successful candidate will be based in Singapore (with the Regional Manager) and will be responsible for the roll-out of the global Commercial strategy at regional level, including Business Development and Key Account Management. 

The Regional Commercial Manager is the key link between global commercial teams and local project teams and will report directly to the Regional Manager and to the Chief Commercial Officer.

The incumbent will coordinate, consolidate, and oversee the continuation of commercial growth projects across the Asia-Pacific region, and be accountable for achieving regional commercial obligations as committed in our contracts.

The current accounts are represented across various projects and for various brands in different countries: Thailand, China, Vietnam and Indonesia.

Summary of responsibilities : 
The successful candidate will be in charge of the roll-out of the global Commercial strategy at regional level: Key Account Management and Business Development. 

He/She is identified as the Key contact at local level, builds trust and reinforces partnership to develop PUR’s activities in Asia Pacific.
Due to a strong understanding of local and regional context, including Supply Chains, ecosystem and interventions, the Regional Commercial Manager will master PUR’s contractual commitments on existing programs and develop new ones.

The main responsibilities in a non-exhaustive manner of this ambitious role will be :

A. Upsell/ cross sell & Business Development :

  • Identify and asset local upsells and cross sells opportunities, in line with PUR’s direction (existing/new regions, interventions, commodities)

  • Map the local/regional client organization and identify key decision makers and influencers at local level

  • Contribute to PUR’s commercial strategy by identifying local needs and new business opportunities and by qualifying those opportunities

  • Bring insights from the market and PUR evolutions/strategies/changes to the clients

  • Develop and manage the regional commercial budget for APAC Commercial Activites

  • Contribute to the Feasibility Studies by providing clients and local supply chain insights.

B. Key Account Management

  • Build trust with existing customers to provide insights on program management, adaptive management and influence the overall client strategy in collaboration with both the Country manager/Regional Manager and Global Account Manager

  • Identify local cross sell and upsell opportunities across existing portfolio

  • Identify profitability issues and provide corrective actions to global GAM/KAM at regional level

  • Ensure execution of contractual deliverables at regional level and provide feedback to/from the field and anticipate any correction if needed

  • Deliver our contractual commitments at local level (supporting reporting, providing customers insights to/from the field)

  • Activate adaptive management at local level: renegotiating roadmap, pricing, changes in strategy, etc. in collaboration with projects and global commercial teams

  • Update internal corporate business tools (CRM / Timesheet / Account plans…) and ensure qualitative updates at all time

C. Excellence :

  • Drive the improvement of internal knowledge on commercial topics to enhance the quality of operations and ensure contractual commitments are fulfilled

  • Understand the clients’ needs and its strategies. Represent the clients’ needs within PUR, and represent PUR’s needs and strategy with clients

  • Contribute to PUR’s success through understanding the project and impact of the program in relation to PUR’s offers

  • Ensure profitability, customer satisfaction and growth - review process, identify and secure cross-sales and up-sales opportunities

  • Represent PUR at key conferences and events and master PUR’s offer to be able to navigate in the industry.

D. Management :

  • Manage the team of Key Account Managers and Business Developers based in Asia (Indonesia) that manage existing or new contracts, have a high level overview of existing programs and potential.

  • Coordinate the team to deliver contractual commitments, allocating the internal resources, planning and monitoring different parallel workstreams.

  • Work with Country Managers and Functional Managers to establish an APAC-wide operational governance, including market assessment potential, prioritization of projects according to PUR Strategy, and support the creation of tools and processes that support growth ambitions for each country. This includes tracking and maintaining factbooks to facilitate Project teams in implementing improvements for the clients

You have demonstrated excellent commercial and sustainable programs management skills in consulting firms or in the Industry & Services sector,

You are passionate about ecosystems protection and social issues, and you want to have a strong impact, this position is for you!


We are looking for a candidate with:

  • Minimum 15 years work experience in Key Account Management and Business Development and management of multinationals and long cycle projects, preferably familiarity with the GHG, SBTI, VCM sector especially in Asia market;

  • Strong connexion in Asia market is required

  • You have a strong knowledge in sustainability and about the voluntary carbon market;

  • Master Degree or equivalent experience in relevant fields including but not limited to sustainability, agriculture or international development; academic experience related to regenerative practices seen as a plus;

  • Experience in restoration projects, climate initiatives, agroforestry, and social and environmental policy, as well as corporate social responsibility, is highly valued. (Nature Based Solution)

  • Demonstrated proficiency in long-term project management, including engagement with internal and external stakeholders, negotiation, and communication, is essential.

  • Strong leadership and management capabilities are required, alongside a keen business acumen and a deep understanding of the company's interests.

  • Effective people and change management skills are crucial, along with an analytical mindset and a solutions-oriented approach

  • Proficiency in Microsoft Excel and PowerPoint is expected.

  • Professional fluency in both English and Mandarin is a plus.

Recruitment process :

  • HR Interview 
  • Case study with Chief Commercial Officer based in France 
  • Technical Interview with Regional Manager Asia +  Background Check
  • Final interview with the CEO