Marketing Lead - Paris - Poppins - 30/05/2024

Poppins

At Poppins, we dream of a world where sharing is better than owning. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources.

💡 Transition partners

The mission of this structure is to help companies and citizens improve their environmental and social impact. For example, CSR consulting, training, raising awareness of transition issues, media, etc.

Website
Unknown
< 15 persons
Others

Poppins did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

About Poppins

Poppins is a new impact-driven tech start up, cofounded by 4 successful entrepreneurs (ex-Too Good To Go, BlablaCar, Worklib) that will be launched in Q4 of 2024.

At Poppins, we dream of a world where sharing is better than owning. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources for the greater good.

Whether it's your spare room, kitchen tools, books, or garden, we believe our urban lives can be more sustainable and enriched when we own less but have more together.

What we're looking for

Are you a creative and strategic marketer passionate about building communities and driving impactful engagement? Poppins is seeking a Marketing Lead to spearhead our marketing efforts and amplify our brand presence. As the Marketing Lead, you'll play a pivotal role in shaping Poppins' marketing strategy, executing innovative campaigns, and fostering authentic connections with our diverse communities.

Responsibilities

You, together with your team, will:

Build a global brand that resonates trust, playfulness and convenience and inspires people to change the way they consume.

Develop and execute comprehensive marketing strategies to increase brand awareness, user acquisition and engagement and drive traffic.

Lead cross-functional collaboration with product, design, and content teams to ensure alignment of marketing initiatives with overall business objectives.

Drive the development of compelling marketing campaigns across various channels, including social media, email, content marketing, and partnerships.

Analyse marketing metrics and user feedback to optimise campaigns, identify growth opportunities, and drive continuous improvement.

Cultivate and maintain relationships with key stakeholders, industry leaders, influencers, and community partners to amplify Poppins' reach and impact.

Stay updated on industry trends, competitive landscape, and best practices to inform marketing strategies and tactics.

Proven experience (5+ years) in marketing roles with a focus on community- driven platforms or initiatives.

Strong strategic thinking and analytical skills, with the ability to translate data insights into actionable marketing strategies.

Excellent communication and interpersonal skills, with a knack for storytelling and building authentic connections.

Creative mindset with a passion for innovation and experimentation in marketing approaches.

Ability to thrive in a dynamic, fast-paced startup environment and drive results with limited resources.

Experience with marketing tools and platforms (e.g., social media management, email marketing, analytics) is a plus.

Fluency in both English and French is essential, with exceptional proficiency in both spoken and written communication. Proficiency in other languages is a

Not afraid to get your hands dirty while being an excellent and inspiring team leader

Poppins

At Poppins, we dream of a world where sharing is better than owning. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources.

💡 Transition partners

Website
Unknown
< 15 persons
Others

Poppins did not yet communicate its impact measurement.

This structure did not communicate to us the labels or certifications that it was able to obtain.

More than 100 training courses and programs

Train yourself on a wide range of key topics: CSR and sustainability in business, third places, collective intelligence, energy renovation, skills assessment and much more!

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