📢 Interim CMO (April – August 2025, Rio de Janeiro)
To strengthen our growth strategy and market positioning, we are looking for an Interim CMO (Freelance, PJ contract) to lead our marketing and communication efforts for four months (April – August 2025). This role has a strategic focus on B2B markets in Brazil, particularly in compliance and the carbon sector. This role is based in our offices in Rio de Janeiro.
Your Key Responsibilities
1. Market Fit, Strategic Positioning & Sales Integration
- Refine and optimize MORFO’s Unique Value Proposition (UVP) for key B2B markets.
- Strengthen our segmented approach for compliance, carbon, and enterprise clients.
- Integrate market insights into the sales process, improving positioning and commercial materials.
- Develop targeted sales materials and messaging for compliance and carbon buyers.
- Structure prospecting and partnership development efforts based on strategic positioning.
2. Communication & Brand Strategy
- Adapt MORFO’s tone and messaging for different audiences and formats.
- Oversee the creation of strategic content (LinkedIn, media, case studies, thought leadership, newsletters).
- Manage the Social Media & Design Manager, ensuring execution aligns with strategy.
- Collaborate with co-founders and key managers to align marketing efforts with company goals.
3. Lead Generation & Growth Marketing
- Design and execute a B2B lead generation strategy in partnership with the Sales team.
- Develop and launch digital marketing campaigns targeting compliance and carbon buyers.
- Strengthen social selling and outreach strategies on LinkedIn and other key channels.
4. Events & Industry Presence
- Lead the preparation for COP30, working alongside an external consultant.
- Organize and manage MORFO’s presence at key industry events, conferences, and forums.
- Develop event materials and training to maximize the Sales team’s impact.
5. External Resources & Freelance Support (Optional)
- Identify and coordinate freelancers or agencies for specialized expertise.
- Ensure external resources align with MORFO’s brand and strategic priorities.
Who We’re Looking For
🔹 8+ years of experience in marketing & communications leadership, ideally in a startup or scale-up environment.
🔹 Strong knowledge of the reforestation and/or carbon markets.
🔹 Proven B2B strategy expertise, with a data-driven and results-oriented approach.
🔹 Fluency in Portuguese and English (written and spoken) is mandatory.
🔹 Full-time or part-time, depending on the candidate’s profile.
🔹 Ability to work on-site in Rio de Janeiro.
🔹 Comfortable in an entrepreneurial, fast-paced environment, adapting quickly to new challenges.
Why Join MORFO?
🔹 Play a strategic role in a fast-growing company making a real impact on reforestation.
🔹 Be part of a dynamic and passionate team, committed to regenerating ecosystems.
🔹 Work in a collaborative and innovative environment, with international exposure and challenging projects.
🔹 Lead marketing efforts for a mission-driven company at the forefront of nature-based solutions.
🔹 Access to freelancers and consultants to enhance execution.
Our Selection Process
- Introductory chat with Emilie – Our People & Culture Manager wants to get to know you! We’ll discuss your background, our values, and how this opportunity aligns with your next career move.
- Marketing Challenge – A short, hands-on task to assess your strategic thinking and approach.
- Technical Interview – A conversation with our CMO and key stakeholders to dive into your expertise and the role’s challenges.
- Meet the Founders - Pascal & Adrien
- Final Decision 🎉 – If it’s a match, welcome to MORFO!
We look forward to meeting you!
At MORFO, we value diversity and believe that an inclusive and diverse team is essential to transforming the world. We are committed to providing a fair and respectful work environment, free from discrimination of any kind. 💚🌱
