Entrepreneurship in the territories: is it the right time?
Depuis octobre 2013, FeetMe développe des dispositifs médicaux connectés pour améliorer la mobilité. Avec le vieillissement de la population et le développement des maladies chroniques, la perte de mobilité est un enjeu de santé publique majeur.
Leur ambition ? Devenir le premier partenaire mondial dans la détection précoce des troubles de la marche et de l’équilibre et l’amélioration de leur prise en charge.
Comment ? En développant des semelles avec des capteurs de pression et de mouvement et un logiciel embarqué qui analyse la marche et récolte des données en vie réelle.
We are looking for a Product Manager to lead products development and build a strong Marketing brand for the products.
Your missions will be:
Product Management on existing & new solutions
→ Leads market analysis: analyses strengths and opportunities relative to medical applications of the technology then identifies, sizes and prioritizes opportunities;
→ Defines, develops and implements the most relevant offers associated with FeetMe products;
→ Identifies User Needs and writes functional specifications in coordination with Product Owner;
→ Customizes FeetMe Products according to customers’ feedbacks. Defines, prioritizes the features associated with the marketing road maps;
→ Manages the product solutions design, prototyping and validation with customers;
→ Identifies best levers to improve the product experience (Technology and content);
→ Is the voice of product’s users in the organization;
→ Competitive intelligence: supports and structures technical and competitive intelligence, develops strong knowledge of the market practices, competitors activities;
→ Support MDR transition.
Sales Support to existing solutions
→ Monitors KPI of product performance and sales efforts;
→ Defines marketing tools including print, online, electronic, social media, and direct mail that convey key product messages. Ensures their updates depending on products evolution and metrics collection;
→ Ensures support to the Sales team: create content for initial and recurrent trainings (sales training and train the trainer), staff, videos, flyers, on-site supports (literature review, identification of clinical thresholds) …;
→ Collects, analyses and prioritizes feedbacks from different customers & sales representatives on existing products;
→ Follows Marketing budget;
→ Leads segmentation of customer base, targeting and monitoring of sales;
→ Answers to technical questions from users and supports their use cases;
→ Identifies, participates in selection and prepares medical congresses: key messages, booth, communication supports…
Communication
→ Help in FeetMe’s media strategy defintion (i.e. Internet, press, television, radio) to launch and position products and services in a new sector (Key messages, visuals) and in content preparation (videos, interviews, testimonials, website…);
→ Review metrics to adjust communication strategy;
→ Supervise the animation and content creation for social media.
Medical Education
→ Identifies relevant metrics to collect and analyze through different clinical cases;
→ Identifies relevant use cases of the solution with existing and rising opinion leaders, supports development of their conferences and communications;
→ Structures and shares medical information and relevant inflexion points with users of the solution to increase added value of the product;
→ Participates in the development of medical training and their supports.
As an ISO 9001 & ISO 13485 company, these activities involve documentation, regulatory and quality compliance activities.
