Communications and Digital Acquisition Manager UK (B2C) - Saint-Malo

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Long-term contract
Localisation Saint-Malo
Posted on 03-03-2022

Famileo

Le principe ? Chaque membre de famille envoie ses messages et photos sur l’application et Famileo les transforme en une gazette papier personnalisée.

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Famileo c’est la gazette qui fait le bonheur des grands-parents !

Le principe ? Chaque membre de famille envoie ses messages et photos sur l’application et Famileo les transforme en une gazette papier personnalisée. Ce service est disponible pour les particuliers avec une livraison à domicile ainsi qu’en maisons de retraite. Réseau social familial 2.0, Famileo respecte les habitudes de chacun : numérique pour les plus jeunes, papier pour les plus âgés.
Aujourd’hui, Famileo compte plus d’1 million d’utilisateurs actifs, qui font le bonheur de plus de 200 000 grands-parents dans le monde entier 😊 !

Famileo est aussi présent dans plus de 2000 établissements partenaires en France et à l’étranger. Bénéficiant d’une croissance continue en France, Famileo a également démarré un développement à l’international, notamment en Espagne, au Royaume-Uni, aux Etats Unis et au Canada, aux débuts très prometteurs.

Lancé en 2015 par Tanguy de Gélis et Armel de Lesquen, l’équipe compte à ce jour une cinquantaine de collaborateurs à Saint-Malo et à Barcelone.


Since 2021, Famileo has been growing strongly in the B2B UK market. Today, there are over 200 care homes who use our solution and several thousand users. We are convinced this is just the beginning and are looking for a Communications and Digital Acquisition Manager who will help grow our innovative solution in the UK B2C market.

As a member of our Communications and Acquisition team (5 persons), you will report directly to our Head of Communication and Digital Acquisition and be responsible for building and developing Famileo’s brand awareness and increasing our acquisition of new clients at a given CPA in the UK B2C market.

You will:

  • Create a communications and acquisition strategy for the UK (social, influence, content, partnerships, …), ensuring its alignment with Famileo’s global communications strategy and UK growth strategy.

  • Execute this strategy with the support of your colleagues at Famileo: create relevant communication tools, initiate partnerships with influencers and brands, contact the press, community management, …

  • Using data, market and brand insights, challenge and optimise global communications decisions to ensure all our activity in the UK market is adapted and relevant.

  • Manage your budget with 100% accuracy, plan your activity calendar, follow your KPIs and report on your activity.

  • Using your knowledge of British culture, help create communication content (articles, videos, visuals, …) which is adapted to that market and reflects our values.

Profile
  • A university degree (preferably in Communications, PR, …) and 2+ years of experience in a multicultural marketing and communications environment.
  • You know the UK by heart and have a deep understanding of its culture (business, digital, consumer, media, press, …)
  • Fluent in English, conversational French.
  • You are creative, innovative, organised and comfortable working in a high performing, analytical and results-driven environment.

Life at Famileo

  • The experience of being part of an exciting project along with passionate colleagues always ready to share knowledge and support!
  • Strong personal as well as professional development in a startup environment where every day is different.
  • An open company culture where you have the independence and room to unleash your creativity.
  • A strong team culture where successes are celebrated together.