Evaneos | Lead SEO Manager H/F - Paris

💡 Responsible products or services
Long-term contract
Localisation Paris, France
Tourism
Full remote
Posted on 06-11-2024

Evaneos

Un avenir plus vert et plus équitable pour les voyages : des expériences extraordinaires créées avec des agences expertes basées dans le monde entier 🌍 🌿

💡 Responsible products or services

The company's mission is to design eco-responsible products and services aligned with the needs of the ecological transformation.

More information
  • Website
  • Company
  • Between 50 and 250 employees
  • Tourism
Impact study

Has had a measurement of its social or environmental impact carried out by a firm external to the structure.

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Our mission in the Marketing Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts across all markets.

Within the team, your mission is to foster qualified organic traffic across our primary markets (FR, ES, DE, IT, NL). With your team and in collaboration with Product teams, you ensure that our digital presence harmonizes with users' search intents and drives conversions.


Your core responsibilities 📝


🎯 SEO Growth Strategy:

  • Conduct deep dives into keyword and competitor landscapes to tailor our SEO strategies for all our Markets.

  • Design and deploy robust SEO action plans for both short and long-term growth.

  • Orienting the offer for SEO purposes: creation of facets, and studies to orient the offer for each key destination and for major themes (safari) in collaboration with the Offer Team.

  • Leverage SEO tools to keep a pulse on rankings, traffic metrics, and emerging opportunities.

🎯 SEO Content:

  • Collaborate with the editorial referent in your team to sketch a dynamic content roadmap.

  • Champion content scalability and integrity (volume and internationalization in collaboration with Country referents), ensuring alignment with top-tier SEO practices.

🎯 SxO (Search Experience Optimization):

  • The SEO expert on your team is part of an impact team (multidisciplinary product tech team). You make sure that their strategy enables them to optimize the user experience to mirror SEO objectives and support them if necessary. In liaison with the Impact team, optimize the user experience to mirror SEO objectives.

  • Guarantee content is in sync with the search intent of high-potential keywords.

🎯 Technical SEO:

  • Ensure periodic audits of our websites, mending any potential SEO-related discrepancies.

  • Synchronize with the Tech team, safeguarding the SEO health during site updates.

🎯 Talent Development:

  • Mentor and grow 4 people (1 senior SEO manager, 1 Content & Editorial Manager, 1 Apprentice and 1 intern).

  • Cultivate a culture of growth and learning within your team, underscoring skill refinement.


Work environment 🙌


The Evaneossians' well-being is at the heart of our values:

  • Offices close to Saint-Lazare, recently refurbished, with a beautiful courtyard allowing interaction with colleagues.

  • Travel budget via the CSE to discover Evaneos services

  • Flexible working hours: occasional telecommuting and flexible working hours can be arranged with your team.

  • Various leisure groups: music, board games, sports, etc.

  • Access to classes and gyms is partially covered by Evaneos thanks to our partnership with Gymlib

  • Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work drinks, etc.


Profile

Our ideal candidate profile 🗣️

  • Solid managerial track record in SEO, enriched with a deep understanding of "Search Intent" and "User Journey".

  • You master Google Search Console and GA at your fingertips and one or several of the following tools: Screaming Frog, SemRush, MyPoseo, Oncrawl, Majestic SEO, etc...

  • A tech-savvy disposition, complemented by a penchant for automation.

  • Analytical acumen harmonized with a test & learn ethos.

  • Bilingual proficiency in French and English.

  • Team-oriented, curious, diligent, and tenacious.

  • Prior experience in a dynamic, growth-driven setting is a bonus.