Entrepreneurship in the territories: is it the right time?
We are Ecotone, named after the richest most biodiverse places on earth. We exist to change something in the world that we see as broken – the way food is produced and how it impacts biodiversity.
For over three decades we have championed organic and plant-based products. We continually pioneering innovations and showing what can be achieved when we combine performance with purpose, achieving the highest B Corp score among global food businesses.
We’re on a mission to reform the industry from soil to table, offering food that not only tastes good but also does good for our planet and all its inhabitants.
We have offices, people and factories across 7 key countries, and our products can be found in more than 90 countries all over the world, with over 15 leading and purposeful brands (Bjorg, Bonneterre, Clipper, … ) that are over 80% organic, 95% vegetarian and all GMO free.
We are currently seeking a passionate, strategic, and innovative Brand & Corporate Engagement Lead h/f, for a permanent position based in Lyon, to carry out innovative and purpose-driven PR & influence communication campaigns for our iconic brands, enhance our corporate reputation and engage all our stakeholders. Your efforts will ensure our business stands out in a competitive landscape, push forward our convictions and help us achieve our ambitious “Food for Biodiversity” mission !
Role & Responsibilities
Lead innovative and purpose-driven communication campaigns for our iconic brands (Bjorg, Bonneterre, Alter Eco)
§ Work closely with marketing to boost visibility, influence, and overall fame of our iconic brands (Bjorg, Bonneterre, Alter Eco).
§ Inspire and lead the development of innovative communication strategies, challenging the norm to push forward-thinking and impactful communication plans.
§ Craft creative PR & Influence communication campaigns that differentiate our brands and drive meaningful change.
§ Develop compelling content that not only deepens audience connections but also amplifies our voice in promoting organic, plant-based, and fair trade food, raising awareness and driving our mission forward.
§ Ensure that all communication initiatives align with brands purpose, strategy and business goals
Corporate Communication
§ Define and manage the media & influence strategy (PR, conferences, position papers, etc.) to boost corporate reputation, influence policies, and drive business growth.
§ Leverage and manage our social media profiles and digital presence, building a pipeline of engaging content aimed at increasing audience reach and influence.
§ Produce a variety of communication materials (presentations, pitches, etc.) to amplify corporate messaging across brands and countries
§ Coordinate communications responses to sensitive issues or crisis situations
§ Embody our mission and act as a spokesperson when required
Ecotone’s community engagement
§ Define and deliver an agile communication program (internal social media, events, workshops, webcast and innovative tools) to engage all employees on our mission.
§ Coordinate the deployment of internal communication through all MSOs
§ Develop specific innovative campaigns across countries (ex: to engage in GPTW survey…).
