Working closely with the co-founders of the company (CEO and CTO) your missions will cover business and marketing activities, from strategic to operational level:
- Lead the sales strategy: optimise the sales pitch, brainstorm on the customer acquisition strategy, the evolution of our services, etc.
- Identify targets for which our services are relevant: municipalities, urban planners, architects, etc. A good understanding of the customer’s needs will help you be relevant when presenting Ecoten.
- Develop a good knowledge of the market and seek opportunities - clients, competitors, public fundings, incubators, labels, etc.
- Participate in the outreach effort via calls and email campaigns. The follow-up of customer meetings is managed on Hubspot.
- Lead the marketing strategy definition: this involves discussing how to improve our digital presence (website, social media, SEO, webinars), what events and fairs should we take part in, etc.
- Create engaging content for our target audience via blog articles, videos, social media posts, newsletter.
If this sounds like a lot, please do not worry, at Ecoten we will always make sure that you pick missions that you find appealing, and that fit your background.