Entrepreneurship in the territories: is it the right time?
Using the power of communications, we are committed to elevating the visibility of communities’ efforts addressing climate change and sustainability in Europe. We do this by raising the profile of community-led initiatives and facilitating the sharing of information and experience within and beyond the network. We provide inspiration and guidance for communities and influence policy by highlighting the benefits of community-led climate and sustainability action.
In collaboration with and under the guidance of the ECOLISE communications team, an intern will focus on serving our purpose by creating content and engaging with our network through social media and other communication channels. You get to support the delivery of the communications strategy and campaigns, focusing on social media and digital communications. You will play a key role in elevating the visibility of communities’ efforts addressing climate change and sustainability in Europe. Your primary focus will be to expand awareness and engagement with our Communities For Future initiative.
- https://communitiesforfuture.org/
- https://timeforcollectiveaction.eu/
- https://ecolise.eu/
- https://www.instagram.com/communitiesforfuture/
Month 1: Orientation and Project thinking
Goals: Onboarding, understanding the brand, getting comfortable with tools.
- Onboarding and introduction to Ecolise: Learn about the organisation's mission, tone, target audience, and ongoing projects.
- Tools setup: Sharing of tools like Canva, CiviCRM, Google Analytics, Metricool, and project management platforms like Monday.
- Basic content creation: Create social media posts and edit newsletter content. Begin understanding content guidelines and visual aesthetics.
Outcome: Familiarity with the brand and tools, basic content creation, and a foundational understanding of the need to improve the UX on our websites.
Month 2 - Month 5: Social media, Digital Marketing and UX improvement
Goals: Build skills in content creation, engagement analytics and UX improvement
- Social Media Management: Support the management of daily posts, scheduling, and engagement on social platforms. Experiment with different content types (videos, carousels, stories).
- Content Calendar Creation: Assist in developing and maintaining the content calendar for the next 1-2 months.
- Google Analytics Deep Dive: Learn how to monitor website traffic, user behaviour, and conversion rates using Google Analytics.
- User Persona Development: Help create or refine user personas based on research and data.
- Website UX improvements: Propose improvements for the website according to the results of this analysis.
- Content optimization for user experience: Revise blog posts, social content, and landing pages with a focus on readability, accessibility, and engagement.
- Website redesign collaboration: Assist the team in refining website content layout or structure to improve the user journey. Apply wireframing skills to suggest improvements.
Outcome: Increased responsibility in social media management, Hands-on experience with data analytics, improved understanding of user behaviour, and application of user research in content creation. Enhanced skills in UX design and content creation, hands-on experience in optimising website and email content for users.
Month 6: Learnings synthesis
Goals: Synthesise skills gained and present final results.
- Content Strategy & User Behavior Report: Analyze 6 months of user behaviour and campaign performance, providing insights and recommendations for future strategies.
- Knowledge Sharing: Present user research, testing, and campaign findings to the team. Discuss what worked, areas for improvement, and future directions.
- Next Steps & Career Development: Receive feedback on performance and discuss potential career opportunities or further skill development.
Outcome: Enhanced capacity to synthesise findings and translate learnings into strategic recommendations.
Throughout the 6 months:
- Mentorship: Regular check-ins with a mentor for guidance and feedback.
Learning Opportunities: Participate in workshops and webinars on topics related to comms and marketing to further skill development, as well as topics related to Ecolise, such as community-led initiatives or project-related topics.
