- Help identify, evaluate, map and update regularly the target account list of each of Deepki’s markets in Europe and beyond
- Assess the potential revenue and market size for each target sub-segment in order to help prioritize and coordinate future marketing, SDR and sales efforts
- Coordinate account mapping and penetration strategy for our tier 1 prospects
- Ideate and execute the strategy for dedicated multichannel campaigns to attract subsets of target accounts through a mix of helpful content and other calls-to-action
- Work with our Content team to develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web and email) that lead to pipeline acceleration in our ABM campaigns.
- Continually monitor and iterate on campaign efforts after launch to optimize and drive incremental leads.
- Continue building ABM strategy and innovate on account-based practices within Deepki
- Evaluate new technologies and add-on applications to improve and optimize performance.