Entrepreneurship in the territories: is it the right time?
About AYRO
In a world facing unprecedented environmental challenges, AYRO has developed an innovative wind-powered solution to unlock the decarbonisation of global maritime transport through the use of sustainable hybrid propulsion. Oceanwings® is a patented, automated, self-raising and lowering vertical wingsail system that enables newbuild or existing ships to significantly reduce their fuel consumption and resulting carbon footprint, by harnessing the power of nature.
Founded in 2018, AYRO is a French industrial start-up with headquarters in Paris and a factory in the port area of Blainville-sur-Orne in Caen, which benefits from direct access to the sea. Bringing together more than fifty passionate men and women with diverse expertise, the company has recently equipped the newbuild cargo ship, Canopée, with four of its first 37-metre-high Oceanwings® wingsails.
Job Overview
Reporting to the VP Sales & Marketing, you will be the guarantor of the brand's positioning and image, and in this capacity :
Main Missions
- Define and execute the operational marketing plan, in line with the sales strategy
- Develop a B2B communications strategy, and steer its operational implementation, with a view to customer acquisition, loyalty, increasing brand awarenesś and controlling reputation
- Defining and deploying the company's international digital strategy. This includes managing pre-approved social networks, ensuring that content is up-to-date, relevant and engaging.
- Proposing and managing the marketing and communications budget
- Participating in the creation of promotional materials that align with the company's brand image, managing a PR agency
- Monitor industry trends and competitors' activities, making recommendations for action within its scope.
- Organize and manage events, such as product launches, exhibitions and press conferences.
- Measure and report on the effectiveness of marketing and sales campaigns.
