Growth Marketing Manager - Climate School - Paris

💡 Company in transition
Long-term contract
Paris
Posted on 03-30-2023

AXA Climate

La Raison d'être d'AXA Climate est d'aider la planète Terre à devenir une véritable partie prenante de toutes les entreprises. Notre Mission est l'adaptation climatique et environnementale.

💡 Company in transition

This company has begun its transition to improve its social and environmental impact. Only jobs that contribute directly to this transition are published here, such as CSR manager or carbon footprint project manager.

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  • Between 50 and 250 employees
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La Raison d’être d’AXA Climate est de rendre universelle l’entreprise régénérative.

Réduire nos impacts négatifs sur la planète ne suffit pas. Notre enjeu collectif : transformer nos entreprises extractives en entreprises régénératives. Pour cela, nous transformons nos business models, nos organisations, nos missions collectives. Ce mouvement de transformation nous anime.
Au service de cette mission, 4 différents métiers : 

  • La formation - via des contenus digitaux, scientifiques pour mettre en mouvement tous les collaborateurs, leur donner les compétences et les outils. 
  • Le conseil - pour impacter en local, via des actions d’adaptation concrètes.
  • L’assurance et le financement - pour sécuriser celles et ceux qui s’adaptent, et impactent. 

The Climate School is part of AXA Climate, who has developed complete business lines to help tackle climate change adaptation (Climate School, Insurance, Industry/Agri/Finance/Public Adaptation). Globally, we are a team of 150 climate experts, headquartered in Paris, spread over 5 continents and driven by the same desire for impact. Our purpose is to help Planet Earth become a true stakeholder of all companies, in the same way that employees, customers and shareholders are!

We are looking for a Growth Marketing Manager in charge of acquisition campaigns and lead generation.

Working with the Head of Growth and collaborating with the Sales, your missions will be:

  • Strategy: implement the Inbound acquisition & activation strategy
  • Define and roll-out an Account-Based marketing strategy for our Entreprise segment
  • Lead lifecycle: contribute to the implementation of new sales-lead funnel and nurture scenarios
  • Campaigns: run the leadgen campaigns over all our paid channels with a focus on Linkedin Ads
  • Scrapping: source and enrich our prospects’ and clients’ database
  • CRO: build and optimize conversion rate on all our landing pages
  • Go-to-Market: support new markets launch (APAC, UK, DACH) as well as new products (Climate Brief, Net Zero…)
  • Performance Monitoring: analyse campaigns performance and elaborate dashboards
Profile
  • Experience: >2/3 years as Growth Marketing / Paid Acquisition Specialist in a demanding environment
  • B2B’ish: first expertise working with CRM in a B2B environment (Salesforce or Hubspot)
  • Entrepreunarial profil: you love to build things from scratch and thrive in discovering new practices
  • Content-first: you want to learn a lot about environmental transformation
  • Autonomous: ability and desire to work autonomously in a very horizontal organisation