Roles and missions of strategic planners
Strategic planners have key strategic roles and missions within a company. Their mission is to determine the objectives and strategies to be implemented to achieve the company's short, medium and long-term goals. Their main tasks are to
Analyze economic and social trends, political forecasts and industry data to help management make strategic decisions.
Develop detailed strategic plans for business initiatives and corporate activities.
Assess risks and opportunities in different markets and sectors.
Develop strategies to stimulate sales, growth and product development.
Study competitor and product performance.
Develop and manage marketing budgets and plans.
Use advanced data analysis and evaluation techniques to support decision-making.
Analyze data and information to propose solutions and action plans.
Design communication and advertising campaigns.
Develop growth and development strategies for the company.
Evaluate and monitor the performance of company activities.
Participate in meetings and present reports and presentations.
Ensure successful delivery of projects, meeting deadlines and objectives.
Strategic planners must be natural leaders with strong communication, analytical and leadership skills. They must also have the ability to think strategically and make tough decisions. Their main objective is to help management achieve the company's short- and long-term objectives.
Salary and career development of a Strategic Planner
The salary of a strategic planner is very important for the company. This is a professional who analyzes the various data and information available to him/her, and is called upon to envisage strategies for achieving the objectives defined. Gross annual salaries in France, depending on experience, are as follows:
0 to 2 years: between 40,000 and 50,000 euros
2 to 5 years: between 50,000 and 70,000 euros
5 to 10 years: between 70,000 and 90,000 euros
10 to 15 years: between 90,000 and 110,000 euros
Over 15 years: between 110,000 and 130,000 euros
Strategic planners may eventually move on to jobs with greater responsibility and higher remuneration. Here is a list of the main possibilities:
Director of Strategy
Business Development Director
Director of Operations
Director of Planning
Planning Director
