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Scale Up Project Director


Shanghai Young Bakers


Shanghai, China

The plan – Scaling up the social impact of bakery training

Give an orphan some bread, you feed him for the day.

Teach him how to bake, you feed him for a lifetime.

In the past 10 years, Shanghai Young Bakers has empowered over 200 disadvantaged youth through bakery. Thanks to our comprehensive and intensive one-year training program, and to the growing demand for qualified bakers on the Chinese market, the students graduating from our program have escaped the poverty cycle and found viable employment. They now lead independent, fulfilling lives, and contribute to society.

We’re now set to revolutionise the baking industry.

In 2012, we partnered with Braille Without Borders, a school for the blind in Tibet, who wanted to set up a bakery program for their youth. For one year we welcomed one of their staff, Basang Lamu, and taught her not only bakery skills but also how to run a sustainable bakery training program. We trained just one person, but she went back to teach bakery to another 60 people, all blind youth, and helped her NGO generate revenue through the sales of breads and cakes to tourists visiting Tibet.

Since then, dozens of charities have asked for our help to develop their own social bakery program.

Today, we want to set up an incubator that will provide technical and managerial expertise and training to organisations that also want to use bakery to give extra employment options and financial resources to disadvantaged populations. By sharing what we have learnt in the past 10 years, we can support these organisations to set up the business model, training curriculum, baking facilities, and revenue stream that best fits their location and the people that they are serving.

In the next five years, with you, we will train 40 NGOs to empower a total of 3000 marginalised people (deaf, autistic, homeless…).

We are looking for a professional, dedicated, experienced project director to lead this ambitious plan.

Together, we will effectively promote the social bakery concept; allow bakery to be a tool for the better inclusion of traditionally excluded populations; help build local, welcoming communities around bread-sharing; take advantage of the current unprecedented bakery market growth to make “unemployables” an indispensable force of the much-needed bakery expertise; go beyond “teaching a man how to bake” and finally “change the baking industry”.


About Shanghai Young Bakers (SYB)

Currently, Shanghai Young Bakers (SYB) is a charity program providing free training in French bakery to marginalised Chinese youth aged 17 to 23, enabling them to find qualified jobs and lead independent lives after graduation.

SYB empowers disadvantaged young adults who had to drop out of school because of their family situation (parents’ death, sickness, disability or imprisonment) and are excluded from stable employment.

Thanks to the generosity of our sponsors and donors, SYB students follow a one-year training where they learn valuable skills such as French bakery and pastry, Chinese bakery, life skills and English, combined with practical internships at 5-star hotels. Due to the high demand of qualified bakers on the Chinese market, 30 students each year start a new life as bakers or pastry chefs and are able to support themselves and their families.

The charity program was founded in 2008. In order to increase its financial stability, since end 2011 SYB operates a social enterprise program, that offers half-day bakery classes, bread & pastry catering, and technical consulting services to individuals and companies wishing to contribute to the success and sustainability of the program.

SYB is managed by a small and dynamic French-Chinese team, and operates under the administrative governance of Chi Heng Foundation.

We hope to scale up our impact through the development of an incubator that will support other charity organisations to set up their own social bakery program.




Weixin: ShanghaiYoungBakers海上青焙坊


The position – Scale-up Program Director

The Scale-up Program Director will be in charge of leading the whole “Social Franchising / Affiliation through a Train-the-Trainer program”, from design, promotion, coordination, financing, to monitoring and evaluation.

S/he will be fully integrated to the Shanghai Young Bakers operational team, and work on a regular basis with its bakery trainers, life skills teachers, and program managers. The position reports to the Scale-up Plan task force and to the SYB Executive Director.

There will also be an opening for a Scale-up Program Assistant.

Exact roles will be adjusted to better fit the candidate’s specific skills, experience and interests.


Main responsibilities:

  1. Strategical leadership

·         Review the scale-up plan and assess exact opportunities and limits, together with the main stakeholders

·         Define a detailed 5-year roadmap


  1. Funding

·         Research and contact institutional foundations, corporate foundations and large companies who could see value in financially supporting our scale up plan

·         Lead negotiations and related process in order to secure required initial seed funding


  1. Program design

·         Define incubator program’s specific operational model, including participation criteria, selection process, partners’ cost contribution, training modules, consulting format, follow up structure

·         Research and take into consideration issues linked to branding, licensing, legal agreements, and financial sustainability


  1. Marketing

·         Create offline and online material to promote the incubator program to potential participants (NGOs, charities, social enterprises, volunteer groups, companies with strong social responsibility…)

·         Actively participate in China-wide conferences, workshops, meetings, to present the program and engage stakeholders behind the cause


  1. Implementation

·         Coordinate all program members, participants and partners to provide related training, consulting and support

·         Oversee operations and ensure high quality and professionalism of delivered services


  1. Evaluation and review

·         Monitor satisfaction levels and feedback; collect and analyse results on social impact and financial sustainability, for both SYB and program participants

·         Lead strategic and operational adjustments as needed, to fit with the program’s overall mission and goals


Position requirements:

  • Dedication to leading an ambitious and far-reaching social impact program, within a dynamic multi-cultural non-profit organization. Strong interest in social entrepreneurship and scaling up impact through an affiliation franchising model. Committed to making a difference.
  • Ability to lead, influence, and efficiently manage operations to drive a high-quality, financially sustainable model.
  • Clear and professional communication skills in both English and Mandarin.
  • Proven experience of project management in a multi-cultural setting. Good knowledge of Chinese culture and working environment.
  • Strong organizational skills; able to work collaboratively and independently.
  • Interest in the food/bakery industry.


Work conditions:

  • Work contract: 3 years, renewable, with a 3-month trial period
  • Full-time, occasional activities/meetings to be expected on weekends/evenings
  • Location: Jing An / Putuo District, Shanghai + occasional travel in China
  • Compensation commensurate with competencies, experience, and ability to raise funds for this project




Please send us your application (CV + short cover letter) by email on Applications will be reviewed on a rolling basis until the position is filled.

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