Head of Acquisition H/F - Paris

Long term
Paris, France
Consulting
Partial remote possible
3 yrs of exp.
Posted on 05-20-2022

Greenly

Greenly’s mission is to allow SMEs and individuals to track their carbon footprint automatically through their accounting. This lets them focus on what really matters: reducing their GHG emissions 🌱

More informations
  • Website
  • Company
  • Between 50 and 250 employees
  • Consulting
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Lead the acquisition team : 3 people and growing (several open positions)

  • Work cross functionally with brand and sales team to Understand our business goals by market
  • Define supply and demand acquisition targets for each market
  • Help allocate overall marketing budget across online and offline channels
  • Understand and implement our International Growth Loops

Help Greenly internationalize our marketing strategy in the U.S. and United-kingdom

  • Define and implement the acquisition strategy for each new market across channels (SEO, paid display campaigns etc…)
  • Optimizing campaign performance and reallocating budget as needed for each country
  • Test new platforms and inventory sources and identify where we can grow the business
  • Ensure the tracking of the different data sources

Analyse and report performances to the leadership team and the country teams.

  • Identify global insights
  • Main wins, drops & opportunities
  • Through regular performance analyses and clear dashboards & take actions from them.
Profile

Requirements:

  • 3+ years experience in managing performance marketing budgets
  • Team management experience
  • Solid Digital Marketing knowledge (Growth, Performance, Data, Content)
  • Fluent in English

Other skills that would add value :

  • Experience in B2B Strategies (Outbound & Inbound)
  • Experience managing brand campaigns
  • Fluency in German, Dutch, Swedish, Spanish, Italian (or any other European language is a plus)