Entrepreneurship in the territories: is it the right time?

Un avenir plus vert et plus équitable pour les voyages : des expériences extraordinaires créées avec des agences expertes basées dans le monde entier 🌍 🌿
Responsible products or services
The company's mission is to design eco-responsible products and services aligned with the needs of the ecological transformation.
We are looking for our future Head of Growth Marketing to replace a maternity leave for a 5-month contract.
Our mission in the Product & Growth community is to Generate profitable Growth and positive Change through Products that Users love, amplified by the right local demand/supply strategies.
Within our community, you are in charge of the Growth Marketing team. The role of this team is to put in our agents’ hands the largest number of travelers with the most mature travel intentions possible, convince them to choose Evaneos, make them return, at European level in our 5 markets (FR, ES, DE, IT, NL). Its objective is to generate profitable growth by maximizing acquisition, activation, and lead generation metrics from both prospects and customers.
You’d be reporting directly to Romain, our Chief Product & Growth officer.
Here’s what you’ll be doing:
🎯 Growth strategy
Lead acquisition strategy: Create and implement winning acquisition strategies tailored to each market and traveler segment. Work closely with your team and Country Managers to refine buyer personas and craft action plans that truly resonate.
Drive transformation by leading our marketing mix evolution towards profitability through:
mastering paid channels and optimizing cost per lead
boosting our organic traffic growth
empowering our brand teams to amplify Evaneos' digital presence
nurturing our user base through strategic CRM initiatives
understanding a crystal-clear attribution model across channels
Unleash potential: Fine-tune our funnels to boost retention, enhance lead quality, and maximize conversion rates in close partnership with our product team.
📊 Global business piloting & monitoring
Drive business success: Contribute to weekly performance reviews, shape forecasts, and contribute to strategic budget planning to keep us on track for growth.
Champion data-driven decisions: Take ownership of growth metrics and dashboards, turning insights into winning strategies.
Master the budget: Strategically manage our multi-million Euro marketing investments to maximize ROI, optimize cost per lead/sale, and drive sustainable profitability
👥 Team Management
Manage an international & multicultural team (13 people in the team including 3 direct reports):
Inspire, Grow & Lead the Marketing Growth team, with a very KPI oriented approach.
Cultivate a spirit of test and learn, continuous improvement and creative solutions.
🤝 Transversality
Work closely with Country managers (referent for our markets), the Sales and Product teams to achieve our strategy.
Our recently remodeled office, La Voyagerie, is close to Saint-Lazare, with beautiful spaces that enable interaction with all colleagues.
Travel budget to discover Evaneos services.
Weekly teleworking (up to 2 days/week) & traveling TT to work several times a year in other countries/regions.
Flexible working hours in agreement with your team.
Various leisure groups: music, board games, yoga, etc.
Access to gyms and classes partially covered by Evaneos thanks to our partnership with Gymlib.
Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work, seminars, etc.
You may be a great fit for this position if you have:
A proven growth driver in a similar position and a successful management experience.
A passion for positive impact: Deep resonance with our mission to enable responsible travel that's better for travelers and the world.
Digital marketing mastery: Expert-level knowledge of paid channels, organic growth, and CRM at international scale (SEO or display advertising background is a plus).
Collaborative spirit: Natural curiosity paired with drive, precision, and unwavering persistence.
Project leadership excellence: You are comfortable working on large-scale projects involving different professions. You know how to evaluate, sequence, plan, organize and lead to deliver.
Data-driven mindset: Sharp analytical skills combined with an agile test-and-learn approach to driving results.
Visionary mindset: You are creative, challenge the status quo and want to test new mechanisms to engage our members. You know how to infuse this in your team.
Fluency in English.
1st experience in start up / scale up / fast growing environment is a plus.
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