In this context where we are shifting from monomodality to multimodality, SEO has become a critical acquisition channel. Reporting to the digital marketing team lead, you will own and deliver the whole SEO vision & strategy at BlaBlaCar.
- Defining the vision of SEO strategy at BlaBlaCar
- Developing and executing best-in-class SEO strategies across all markets and all transport modes (carpooling, bus, trains)
- Working closely with a dedicated Product & Engineering squad (4 developers and a PM dedicated to SEO topics) to prioritise and deliver the right development for SEO
- Managing a team of two SEO specialists
- Owning monitoring and reporting of the SEO Northstar metrics and key initiatives.