Head of Growth / Acquisition - Climate School - Paris

Long term
Paris
Posted on 08-22-2022

AXA Climate

La Raison d'être d'AXA Climate est d'aider la planète Terre à devenir une véritable partie prenante de toutes les entreprises. Notre Mission est l'adaptation climatique et environnementale.

More informations
  • Website
  • Company
  • Between 50 and 250 employees
  • Others
Read more

La Raison d’être d’AXA Climate est d’aider la planète Terre à devenir une véritable partie prenante de toutes les entreprises.La Mission d’AXA Climate, c’est l’adaptation climatique et environnementale. Au service de cette mission, 4 différents métiers !

  • La formation - via des contenus digitaux, scientifiques pour mettre en mouvement tous les collaborateurs, leur donner les compétences et les outils.
  • Le conseil - pour impacter en local, via des actions d’adaptation concrètes.
  • L’assurance et le financement - pour sécuriser celles et ceux qui s’adaptent, et impactent.

The Climate School is one of AXA Climate Business unit dedicated to learning. We want to upskill millions of people within companies to understand the sustainable transition and the impact on their jobs. More on that here https://www.axaclimateschool.com

In one year we grew to 25 team members and 50 clients without any paid acquisition. It’s time for step 2.

As Head of Growth you will be responsible for all tasks related to generating and managing demand generation for the Climate School at a global scale.

We have today a team of 5 Account Executives for France + 3 Country Launchers (India, UK, Germany) recruiting local teams. Our ideal persona are large companies and especially their CSR department.

Your job is to generate enough leads and traction to help that team do their job. To do so, you will have the freedom to use all relevant channels, tools and budgets to reach your objective. You can of course leverage internal talents + agencies.

Main areas of responsibilities of the role will include:

  • Paid Channels (LinkedIn, Search Ads, Facebook, Display, …)
  • SEO
  • Email marketing & marketing automation
  • Website development & CRO (Conversion Rate Optimization)
  • Database management & enrichment (SalesForce)
  • Lead scoring
  • Alignment between Sales & Marketing initiatives and KPIs

You will work directly with the head of the Climate School plus its head of brand and communcation

Profile

• Experience: you arealdy have 3+ years experience in a similar role at a high growth B2B company• Track-record managing various acquisition channels at scale in a B2B environment• Experience in marketing automation strategies and tools (B2B)• Natural problem solver, high level of critical thinking• Highly collaborative• Able to be both a Doer for today and a Builder for tomorrow• Fluent in English, additional languages are a plus