Entrepreneurship in the territories: is it the right time?
La Raison d’être d’AXA Climate est d’aider la planète Terre à devenir une véritable partie prenante de toutes les entreprises.La Mission d’AXA Climate, c’est l’adaptation climatique et environnementale. Au service de cette mission, 4 différents métiers !
- La formation - via des contenus digitaux, scientifiques pour mettre en mouvement tous les collaborateurs, leur donner les compétences et les outils.
- Le conseil - pour impacter en local, via des actions d’adaptation concrètes.
- L’assurance et le financement - pour sécuriser celles et ceux qui s’adaptent, et impactent.
As Growth Marketing manager for the Climate School, your goal will be to create a marketing lead generation strategy, and to execute this strategy to generate a steady flow of highly qualified leads for our sales team. In doing so, you will be using all the relevant channels and tools to reach your objective
To support this high ambition, the Growth Marketing manager will operate a defined growth marketing budget and will need to leverage the skills of external agencies + inhouse talent
Main areas of responsibilities of the role will include:
- Paid Channels (LinkedIn, Search Ads, Facebook, Display, …)
- SEO
- Email marketing & marketing automation
- Partnerships
- Website development & CRO (Conversion Rate Optimization)
- Database management & enrichment (SalesForce)
- Lead scoring
- Alignment between Sales & Marketing initiatives and KPIs
This role will work hand-in-hand with the Brand Marketing manager, the SalesOps Manager and the whole Sales & Account management team to build and operate a virtuous feedback loop between sales & marketing.
