Social Media Content Creator - Egypt

Arts and culture
Posted on 06-07-2021
Start : juillet 2021


GebRaa is a social enterprise aiming at reviving Egyptian traditional crafts which are at risk while supporting the economic inclusion of marginalized communities in Egypt.

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  • < 15 persons
  • Arts and culture
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- About us (our company, goals) - 

Founded in 2008, GebRaa is a social enterprise aiming at revitalizing Egyptian traditional crafts that have been at risk of disappearance for the last decades, threatening traditional Egyptian culture and identity and the activity of marginalized and rural communities in Egypt. 

More specifically, GebRaa is an export and supply company that works on two main aspects: 

  • On one hand, it provides traditional and marginalized artisans with training on both quality and design to produce innovative, green, and unique items that match the international demand, thus reaching out to new markets locally and internationally,
  • On the other hand, it enables the laters to gain visibility and customers by marketing their products on its online platform, its social media, and through GebRaa’s wide network. Joining GebRaa's network allows them to multiply their sales and have enough income to support themselves and their families.  

We work with over 30 shops, galleries and hotels, as well as international organizations, and with more than 3000 marginalized artisans, including 70% of women.

GebRaa is a 2011 winner of SEED initiative (UNDP, UNEP and IUCN), a 2013 winner of World Bank Development Marketplace award and a 2016 winner of Pioneers of Egypt award by Synergos and 2020 winner of MEDUP by the EU. GebRaa is featured at local and international media outlets such as Forbes, CNN, Google, World bank and many others. 

Founded in 2016, Karama Foundation for Social and Cultural Development is its developmental arm that supports the delivery of social support to artisans aiming to create a new generation of artisans through knowledge transfer.

- Job description -

Your role 

As a Social Media Manager, you will be in charge of creating content (videos, publications, graphic content) and promoting them via our digital channels to the outside world (website & social networks).

You will participate in the development of GebRaa brand and identity with our various B2B and B2C targets in Egypt and abroad, by working on our media acquisition & engagement strategy and contributing to the promotion of our content via our social networks (LinkedIn, Instagram, and Facebook).

Key Duties and Responsibilities

1/ Strengthening of our media strategy to enhance brand engagement

  • Development of our editorial line 
  • Construction of a 3-month communication plan 
  • Analyze the proper social media for each campaign to reach our target 

2/ Managing our social networks:

  • Creation and publication of posts via our social network management tool and delivery of dedicated campaigns in collaboration with other team members 
  • Continuous improvement of our graphic templates and post formats (videos, animations)
  • Community management: interactions with our stakeholders, answers to requests 

3/ Monitoring of all our channels and our dedicated tool:

  • Statistics monitoring: monthly export of statistics by the social network, feedback on implemented campaigns
  • Setting up & monitoring of KPIs metrics and monitoring to analyze the performance of channels and address gaps in engagement

- Profile -

You’re a student or fresh grad from business or communication school? You are a passionate and autonomous person who is looking for an empowering experience in the field of communication and more particularly in social networks for a social enterprise. 

Skills and experience needed

  • A self-starter and doer who actively seeks projects to work on
  • Creative, with excellent writing skills, strong proposal and solution-oriented.
  • Proficiency in the Adobe Suite  (Photoshop, InDesign, PremierePro) or a similar design software
  • A first experience in social media management is required
  • Fluency in professional English is required
  • Knowledge in Arabic is a plus 
  • A taste for handicraft is a plus. 

- Interview process -

  • Selection on CV and motivation letter to send at Cliquez sur candidater pour accéder aux informations.
  • Interview with former intern 
  • Interview with the CEO

- Further details - 

Type of contract: Volunteering / internship  - 35h/week

Duration: from 2 to 4 months 

Place: Garden City, Downtown Cairo, Egypt - Remote possible:  we’re happy to discuss flexible working options at the interview.

Beginning of the contract: as soon as possible 

Allowance: an allowance will be provided, to be discussed with the CEO 

All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or another legally protected status