Director of Marketing (Remote) - Paris

Long term
No remote
Posted on 09-10-2021


Améliorer la mobilité et l'environnement dans les villes via l'utilisation de l'autopartage. Une voiture en autopartage remplace plus de 4 voitures individuelles. Discover the impact study >

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  • Between 50 and 250 employees
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We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger.

Getaround is the world’s leading carsharing platform with a community of more than 5 million users sharing thousands of car in more than 300 cities in the U.S and Europe.

Our team is collaborative, positive, curious, and engaged. We think fast, work smart, laugh often, and are looking for like-minded people to join us in our mission to disrupt car ownership and make cities better.

At Getaround, we’re building a global platform to enable a future where all cars are shared. There are more than 1 billion cars in the world, and these cars are parked, on average, more than 95% of the time. With instant and keyless carsharing via our patented hardware and software platform and our industry-leading mobile apps, we’re helping communities around the world share these underutilized resources to reduce their vehicle footprint while increasing mobility solutions.

Getaround is looking for a dynamic marketing leader with a proven track record for accelerating growth through creative and targeted demand generation campaigns. As the Director of Marketing, you will be responsible for developing and optimizing an integrated marketing strategy to drive customer acquisition, engagement, activation, and retention for both sides of our marketplace: Hosts (car owners) and Guests (renters).

The Director of Marketing role is both strategic and operational, and as such, the ideal candidate will both drive the vision for the Marketing team at Getaround, as well as be willing to roll up their sleeves and dive into priority tactics to ensure the team achieves results.

Reporting to the VP of Marketplace & Operations, you will lead and build the marketing team for the North American business, with direct impact to company-wide goals and influence over the long-term success of our organization.

What you'll be doing

  • Growth Marketing Roadmap: Lead the vision, strategy, and results supporting marketplace growth, engagement, and retention across paid and owned channels.
  • Team Leadership & Management: Lead, manage, and grow a world-class team responsible for owning operations and tactical execution across all marketing strategies. 
  • Content Strategy: Develop the strategy and messaging frameworks to powerfully communicate our value prop through relevant, engaging content.
  • Cross-functional Leadership: Collaborate closely with Sales, Product, CX and Marketplace Strategy teams to define priority marketing initiatives.
  • Analytics & Reporting: Work with the Data Science team to implement effective attribution models to understand the performance of various channels and optimize marketing spend accordingly; own KPI reporting and provide analytical insight into customer acquisition, behavior, and characteristics.
  • Agency Management & Partnerships: Maintain relationships with external agency and media partners to deliver outstanding campaign execution and optimization.
  • Customer Research: Conduct quantitative and qualitative customer research and distill findings into actionable insights.
  • Growth Mindset: Push the team to move quickly while executing on the large scale growth targets for the business. An ability to build processes for rapid testing, execution and iteration are key for success in this role.
  • What you'll need

  • 10+ years experience in digital marketing with at least 6 years in a managerial role
  • Expert knowledge of customer segmentation, journey building, A/B and multivariate testing is required
  • Entrepreneurial spirit with an ability to build growth marketing strategy and operations from scratch in an ambiguous, fast-paced environment
  • Strong understanding of measurement and tech solutions to advise on marketing tech stack and enhance our operational capabilities
  • Excellent analytical skills with the ability to drive decision-making through data
  • Demonstrated track record developing marketing plans/budgets, managing CAC, and efficiently deploying capital to achieve business objectives
  • Proven experience building teams with a passion for providing mentorship and coaching to team members
  • Proactive, curious problem solver with “can-do” attitude
  • Phenomenal teammate with ability to establish relationships with senior decision-makers and collaborate effectively with cross-functional teams
  • Strong eye for design and content quality
  • Experience in marketplace business, auto-tech, or high growth startup is a plus
  • Benefits & Perks

  • Platinum plans for medical, dental, and vision take excellent care of you and your family
  • Generous stock options and robust 401(K) to help you save and plan for retirement
  • Remote-first workplace, flexible work hours, and open PTO policy (we mean it!)
  • Work smarter incentive policy to optimize your home office and individual wellness needs
  • Education stipend to promote your career development and growth
  • Your own LinkedIn Learning account
  • Monthly Getaround credits and discounts for your friends and family
  • #LI-Remote

    At Getaround, we are proud to be an Equal Opportunity Employer. We believe that no matter your race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, your perspective has value.

    Come join us in continuing to make Getaround a great place to work!