Badass Digital Marketing (USA focus)

Hello !

We are QuizFlip, a small team driven by an education mission: provide a fun and distraction-free memorization experience, in both foreign language learning and test prep, to unfocused high school and college students. To do so, we are designing some brand new electronic flashcards. This is a short demo video:

>> https://vimeo.com/240493579

We have strong ambitions with the American market over the six upcoming months, with an exciting Kickstarter campaign to be launched at the first quarter of 2018. To handle this, our team is looking for an enthusiastic BADASS DIGITAL MARKETING who has developed these following aptitudes:

• thirst for knowledge ;
• adaptability with a go-to attitude ;
• execution badass to achieve clear given goals ;
• excellent interpersonal and communication skills.
• strategic thinking on social media (instagram, snapchat, FB)

** YOUR MISSION **

To make our electronic flashcard the top-of-mind “must-have” learning tool in the US within the next 6 months, both in test prep and foreign language learning sectors. And to help the marketing team succeed in their over 750K USD Kickstarter Campaign at the first quarter of 2018.

** YOUR OUTCOMES WITHIN THE NEXT 6 MONTHS **

#LEAD-GENERATION Collect 10K emails before our Kickstarter campaign launch:

• Plan, execute the best identified online acquisition channels, amongst SEO/SEM, PR, social media and advertising campaigns.
• Design relevant KPIs and report performance of all digital marketing campaigns, experiments, conversion tests and assess against goals.

#EVANGELISATION Develop our online presence with very engaged followers:

• 6% rate engagement on Instagram, 3% on Facebook, with an accurate tone and the most relevant content (posts, photos, videos, articles etc) for each social media platform.
• Promote QuizFlip as the new killer product on targeted education/learning blogs and forums.
• Build and maintain high rating on all social media account.

#PRODUCT-MARKETING Optimize user experience and refine it for the US market:

• Create landing pages, brochures, press kits, etc. to promote QuizFlip (design to fit target markets)
• In collaboration with the product team, design and run UX and quantitative prototype tests with potentially relevant communities (SAT prep students, language learners of all ages, kids, etc.)

** PRACTICAL INFOS **

• When do we start ? As soon as possible !
• Where do we work ? At a human-centered co-working space (Rue du Caire - Paris, 2nd arrondissement).
• Full-time or part-time? Full-time availability required, but could be an intership if needed.
• Compensation ? Of course but to be discussed, according to your profile and experience.