Apprenticeship - digital marketing - Paris

Alternance
Paris, France
Energy
Occasional remote authorized
Posted on 12-15-2021

adapt

adapt is a tool that helps our users to reduce the GHG emission of their energy consumption by visualising the "electricity weather forecast". Discover the impact study >

More informations
  • Website
  • Company
  • < 15 persons
  • Energy
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Adapt is an online tool that helps our thousands of users to reduce the GHG emission of their energy consumption by visualising the "electricity weather forecast". 

Our users in Europe consume electricity wisely : they reduce consumption when carbon intensity is higher ("peak demand"), and they postpone some electricity consumption when carbon intensity is lower (e.g. "smartcharging of electric vehicles"). 

Our beta tool works with manual actions of our users, and we're automatising the process for significant electric uses (e.g. Heat Ventilation Air Con & Electric Vehicle charging) and GHG emissions reduction calculation.

The full job description (including TEAM & TOOLS/SOCIAL MEDIA & RECRUITMENT PROCESS) is here: https://docs.google.com/document/d/1OdpfN_76mbFDp9-8_19y2Xte-_fyuH47Gfp_pmz8-DQ/edit?usp=sharing

Profile

Since we launched the beta-version of adapt as a side project in March 2020, adapt has had more than 16k users, with a significant return rate (>30%) of recurring users (5,000 users) with no marketing budget (“word of mouth” only, and some sustainability challenges participation). We’re hiring a digital marketing apprentice to develop & foster the largest community of climate-friendly households in the world, mainly through digital media.

To do so, her/his main responsibilities will be:

  1. Content creation, based on the energy/climate expertise of the founding team and our partners
  2. Create visuals (for social media)
  3. Write articles & infographics (for our blog, newspaper, blogs etc.)
  4. Make videos (for social media)
  5. Record podcasts
  6. Write newsletters.
  7. Etc.
  8. Growth hacking, based on adapt strategy to maximise its impact
  9. Build partnerships with leading organisations on energy / climate issues
  10. Participate in meeting with our current leading partners on energy & climate
  11. Test iteration of digital marketing strategy
  12. Segment: what is the best audience? Best ROI?
  13. Target: how to target the targeted audience? Which social media (Tiktok, twitter, Insta, Facebook, etc.)? Public relations (blog, local newspapers, etc.)?
  14. Position: how to position adapt within the targeted audience? Is adapt a leader for the targeted audience?
  15. Community management of our existing & future users
  16. Interview and understand our users needs
  17. Through open discussions with the tech team, suggest any modification for the product and participate in product roadmap (UX)
  18. Animate a community on social media platforms
  19. Personalisation/adaptation to local context & specific needs to meet new users
  20. Help promote adapt, through translations into native language from existing content (website, blog articles, video, social media post, etc.)
  21. Help promote adapt, through adapting some communication / content from existing content to local context (e.g. project with a specific community)


The full job description (including TEAM & TOOLS/SOCIAL MEDIA & RECRUITMENT PROCESS) is here: https://docs.google.com/document/d/1OdpfN_76mbFDp9-8_19y2Xte-_fyuH47Gfp_pmz8-DQ/edit?usp=sharing