Tout savoir sur le métier de consultant RSE
L’équipe Product & Growth chez Evaneos 👥
Within the Product & Growth community, our mission in the Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts.
Within our department, you will be part of the CRM & commercial activation team, which accompanies users in our 6 markets (French, Spanish, Italian, German, Swiss, Dutch) from the inspiration phase to their first travel purchase at Evaneos. Its objective is to maximize activity, engagement, and lead conversion metrics.
Your role as Marketing activation manager 📝
🎯 Define the commercial activation plan. In collaboration with the country managers, product, sales, offer, and brand teams, you define at a cross-market level:
the targeted customer segments,
the commercial activation strategy to grow the business
the seasonal action plans on all touchpoints (Site, CRM, Social, Partnerships, Agents community,...)
the budget to allocate for each plan
the KPIs to measure the efficiency of the action plan
🤝 Monitor the activation plan:
Coordinate all involved teams (Offer, Sales, CRM, Social, Acquisition, Brand, B2B, E-merchandising,...).
Manage other types of content production (webinars, guides, etc.) internally or externally with freelancers (briefing, controlling timing and deliverables)
Animate webinars for our travelers
Follow up on the activation results (members acquisition, requests, sales, satisfaction, quality…)
Suggestion of action plans to react to precise business issues (destinations/segments)
Newsletters: define the plan with our Campaign Manager and proofread the French wording
Mentor our e-merchandising & CRM apprentice
Environment de travail 🙌
Bureaux récemment rénovés près de Saint-Lazare dans le 9ème
Télétravail hebdomadaire et Traveling TT pour travailler plusieurs fois par an dans d'autres pays/régions.
Horaires de travail flexibles en accord avec votre équipe
Cagnotte voyage pour découvrir les services d'Evaneos
Divers groupes de loisirs : musique, jeux de société, yoga, etc.
Accès à des salles de sport et cours partiellement pris en charge par Evaneos grâce à notre partenariat avec Gymlib
Des événements internes pour se connaître, découvrir et échanger : déjeuners culturels, after-work, séminaires, etc.
